Blogs and Podcasts

Blogs

Online dialogue is increasingly a sought-after marketing vehicle to generate online buzz, spark viral marketing efforts and source customer feedback. Through Hostway’s blogging tools, you can provide your customers an easy way to create a customized blog with:

• Their choice of color palette and header images
• Multi-author blogging
• Comment spam protection
• Really simple syndication (RSS) enclosures to link podcasts to their blogs

Podcasts

Robust podcasting plans make it easy for your customers to upload audio files and create and manage syndication feeds. Hostway can help you offer your customers the podcasting tools to:

• Develop a new marketing channel to reach prospective and current customers
• Syndicate, so podcatching software can automatically download their latest podcasts for listeners
• Manage their current feeds with ease, including changing settings, adding new podcasts and deleting feeds
• Track user statistics to gauge the reach and effectiveness of individual podcasts